Enrolled Program
Business Admnistration Marketing Management Specialization:
Current Semester: 4th Semester
Length of Program: 3 Years (6 Semesters)
At Seneca College the Business Administration Marketing Program, focuses on incorporating business and marketing essentials with advanced applications of technical, analytical, problem-solving and leadership skills. These skills are learned and expanded on through tacklingchallenges and delivery techniques such as:
- Problem-based learning
- Real-life projects
- Case study analysis
Please follow this link for more Information: BAM-Seneca College
Qualifications Gained
- Drawing conclusions and making marketing recommendations
- Analyzing and solving marketing problems using various models
- Preparing positioning statements and marketing strategies for "real world" situations
- Creating complete integrated marketing communication plan using the IMC elements
- Developing product strategies through feature-benefit analysis
- Demonstrating reliability, effective communications and attention to detail
- Applying professional sales techniques in B2B situations
- Organizing presentations using structured formulas, Excel generated charts and techniques to promote clarity and comprehension
- Applying basic design and layout principles to produce professional presentation aids, incorporating text, graphics, and transition for Power Point presentations
- Basic Accounting and Business Statistic background
Future Qualifications
- Basic knowledge in Macromedia Firework and Dreamweaver 8, Snagit, Camtasia Studio 6
- Evaluating strategies for developing new and modified products in response to changing markets
- Applying qualitative research techniques
- Identifying sources and uses of funds to make effective financing decisions
- Developing an interactive marketing plan; including objectives, appropriate strategies, financial implications
- Evaluating strategies for developing new and modified products in response to changing markets
- Basic knowledge for conducting businesses in an international market
- Currently enrolled in the BAM co-op program: first-hand experience in the business field
- Developing an interactive marketing plan; including objectives, appropriate strategies, financial implications
- Analyzing decisions and assess their effectiveness
**Creation of the Webpage: This Webpage was created through the use of Macromedia Fireworks and Dreamweaver8. Macromedia Fireworks 8 was used for the slicing and creation of the mock up webpage. To publish and edit this webpage Macromedia Dreamweaver 8 was used.